Disruptology - Latest Comments

Re: 30 MORE Examples of Corporate Social Media in Action

John Cass — Thu, 26 Aug 2010 22:51:21 -0000

Looks like a great post thanks for building, will have to read the list.

Re: 30 MORE Examples of Corporate Social Media in Action

Toby Bloomberg — Wed, 25 Aug 2010 13:53:56 -0000

Thanks for taking the time to provide source links to info about the campaigns. Wonderful resource.

Re: Borrow My Blog: charity:water

BellBoy — Fri, 20 Aug 2010 10:47:04 -0000

Somewhat similar the previous comment….Possibly partner with a popular plastic water bottle company who could run a "bottle cap" campaign. Once consumers recycle their used water bottles, they could collect and send back in their bottle caps. For each bottle cap submitted, $1 is donated by the company.

The downside, however, is this would promote use of plastic bottles. : /

A similar effective campaign can be seen at Yoplait's Lids for Life
www.yoplait.com/breastcance...

Re: Borrow My Blog: charity:water

FourSquareVis — Thu, 19 Aug 2010 02:30:17 -0000

Great idea for a guest blog!

I wonder if you could partner with a company like Hydros (https://www.hydrosbottle.com/), which makes reusable filtered water bottles. Perhaps that kind of partnership could raise awareness for their cause (selling to eco-friendly consumers) as well as charity:water. Or maybe they can start a campaign like Tom's shoes, where they might donate to charity:water for each bottle they sell.

Re: Borrow My Blog: charity:water

Jaro — Wed, 18 Aug 2010 17:33:07 -0000

Charity Water mix tapes? Music from the various countries supported by c:w remixed by popular supportive producers, available for download if you retweet charity:water messages?

Re: Borrow My Blog: charity:water

paullyoung — Wed, 18 Aug 2010 10:25:30 -0000

Aaron - thanks so much for this!

And all readers: the charity: water team can't wait to read your comments.

A few tips from me:

We'll get the best lift from ideas that we can apply to every one of the hundreds of the campaigners who will be raising funds on mycharitywater.org - we're aiming to hit our target via 1,700 birthday campaigns that raise an average $1000 each.

So anything that will:

- Recruit more September birthday campaigns
- Raise the average raised

Will help us a great deal.

I'll be playing close attention! Thanks again for this Aaron!

Re: Visualizing Foursquare Data

FourSquareVis — Fri, 13 Aug 2010 17:05:51 -0000

Cool visualization! I wonder if a company like Nike could make something similar for people who use their iPod attachment to track their mileage.

Re: The iPhone 4 is a Joke

Marketing Objectives — Mon, 05 Jul 2010 15:32:36 -0000

Yeah, it really boils down to location. To some reception is great, to others not so much. It's like any other device or service, in that it will not make everyone happy.

Re: The iPhone 4 is a Joke

Aaron Uhrmacher — Sat, 12 Jun 2010 19:00:03 -0000

I hear you. The iPhone really is an incredible device, and I have spent hours customizing it, buying applications to sync my calendars and email clients and more.

But to Jeanette's point above, I still can't use it as a phone. And if the most basic service is inconsistent, all of the other features that make you say 'wow' should be treated with some skepticism.

Re: The iPhone 4 is a Joke

jeannettepaladino — Sat, 12 Jun 2010 11:14:46 -0000

I'm a fairly new IPhone user and while it has many laudible features it is supposed to be a PHONE. I, too, live in Manhattan and since the introduction of the IPad it has become almost impossible to get or receive a phone call without it being dropped. I'm actually thinking of buying a cell phone for my phone calls. Maybe they should change the name of IPhone, because it isn't behaving like one.

Re: The iPhone 4 is a Joke

vnagappa — Sat, 12 Jun 2010 08:32:42 -0000

Hey Aaron - Steve Jobs had trouble loading the New York Times during his demo. I think he was on WiFi at the time but it doesn't help AT&T when he complains of reception and you see their name in the reception bar. I also have the same issues with iMovie on my mac which is unable to handle HD video imported from my SLR so will certainly expect iMovie mobile to come with it's fair share of issues.

Complaints aside - I think I do miss about my old iPhone calendar. I since switched to Android which does not support iCal servers which we use in the office :( it's a small point but one which is very critical to me....maybe even enough to have me switch back to iPhone 4 *gasp*.

Re: The iPhone 4 is a Joke

Aaron Uhrmacher — Sat, 12 Jun 2010 02:30:34 -0000

Ha! Fair enough, but I know I'm in the minority on this one. If I feel any different in a few weeks, I'll make sure to update this post.

Re: The iPhone 4 is a Joke

Jeff — Fri, 11 Jun 2010 20:10:08 -0000

Wouldn't it make more sense to boycott it after it's for sale? ;)

Re: 10 Social Media Tasks for Summer Interns

Harumi Gondo — Tue, 01 Jun 2010 18:16:28 -0000

Great tips. Any thoughts on the best place to find a part-time social media coordinator who has a good grasp of journalistic standards?

Re: 10 Social Media Tasks for Summer Interns

kim — Fri, 26 Mar 2010 12:57:12 -0000

Getting coffee? Are you serious?

Re: The Five Types of Blog Commenters

search engine for video — Wed, 17 Mar 2010 09:01:24 -0000

There are five types of commenters that leave messages on blogs. Which category do you fall into?

Re: 10 Social Media Tasks for Summer Interns

Nisha Pawar — Mon, 08 Mar 2010 16:56:57 -0000

Good points I think any intern would have high expectations and would assume they would be actively be involved in these tasks. I think you'd like this,
http://prperspectives.tumbl...

Re: CHALLENGE: 2009 Social Media Case Studies

King — Fri, 05 Mar 2010 10:03:42 -0000

Great work Aaron. I found your work meaningful, well written and easy to understand, excellent work here. However, for those of you that want to by-pass the intelectual experience and begin to immediately get into the profit. Affiliate marketing and social networking is the way to go: http://www.princeprofit.net

thank-you, Lorri for making the introduction.

Re: Analytics Software: 8 Features Agencies Should Demand

themaria — Tue, 02 Feb 2010 16:49:53 -0000

Aaron, great post! As I talk to more and more agencies about using our Community Insights product, I agree that you definitely have something here re: Client View / Agency View. We are definitely going to consider it as part of the product roadmap.

If you would like to try out or demo Community Insights from Biz360, please let me know!

Maria Ogneva
Director of Social Media, Biz360
@themaria @biz360

Re: Analytics Software: 8 Features Agencies Should Demand

Nathan Gilliatt — Mon, 01 Feb 2010 12:03:59 -0000

I think it's unrealistic to expect these tools to be completely dummy-proof for the user with no training. I've been through 30 product demos in recent months and am spending time in most of them for a report I'm working on. In most cases, the software itself isn't all that hard to figure out. The real learning curve is in the analytics--knowing what numbers you want, how to craft an intelligent query (including the use of filters), and what the numbers mean. It's not necessary to spend a lot of time on *software* training, but agencies that want to get the most value from their tool investments need to develop the expertise to use them well.

Re: Analytics Software: 8 Features Agencies Should Demand

ListenLogic — Mon, 01 Feb 2010 11:44:05 -0000

Great post Aaron. Over at http://www.listenlogic.com we do all of those and more. We actually provide a dedicated analyst for each account, not just a software solution, so training is a minimum. If you'd like to check it out sometime, just contact us via the twitter page.

Thanks for a great read, - Chris

Re: Analytics Software: 8 Features Agencies Should Demand

Synthesio — Thu, 28 Jan 2010 06:18:33 -0000

Definitely! One thing we stress at Synthesio is making our buzz monitoring solution as easy-to-use and as customizable as possible. Like Mark, I'm not sure if you have already seen a glance of Synthesio, but if not might want to check us out: http://bit.ly/7DKfP3 and get a demo.
In addition to these, I would add that software analytics should identify influential sources, people, and communities.

Best,
Michelle
@Synthesio

Re: Analytics Software: 8 Features Agencies Should Demand

Aaron Uhrmacher — Thu, 14 Jan 2010 10:27:19 -0000

Sysomos is a new one that I haven't heard of. I'd be interested in taking it for a spin some time. Thanks for dropping by.

Re: Analytics Software: 8 Features Agencies Should Demand

Mark Evans — Wed, 13 Jan 2010 14:34:13 -0000

I'm not sure if one of the four start-ups that you mentioned was Sysomos but our services meet all of the things on your checklist. If you'd like a demo of our Heartbeat (measurement/monitoring) and MAP (analytics, reporting) services, let me know.

cheers, Mark

Re: 10 Rewards for Corporate Social Media Early Adopters

David Wells — Wed, 13 Jan 2010 11:25:07 -0000

Great post Aaron,

I think that the companies spearheading these social media initiatives early are at a huge advantage. Not only to see what works, but also to see what doesn't before everyone else jumps on the bandwagon. The first person to put thier 'skin' in the game and try something new usually gains the majority of attention, while the laggards late to the game are seen as a "me too" company.

Thought Leadership and inbound marketing are here for the long haul and companies that got in on the ground floor are looking good. Hubspot and Blue sky factory are good examples of this.