Disruptology: How to Measure Social Media ROI for Business
Katie Paine
· 1 year ago
Guidelines are already available from the Institute for Public Relations http://www.instituteforpr.org/research_single/h... And the Society for New Communications Research is the logical group to push them forward.
Beth Kanter
· 1 year ago
I really appreciated your post and while I agree since there are no standard metrics - it makes it hard to measure and compare ROI - but you can evaluate the ROI at a company level or perhaps individual blogger level.
For nonprofits, with technology investments - we usually have to look deeper than how did it cost and how much did we earn .. because our bottom line is social capital or social change.
Intangible benefits - while hard to quantity - end up being really important. And the qualitative data - is also important because that's where the stories are - and that is what sells an ROI report. http://legalservices.wikispaces.com/
All Comments
And the Society for New Communications Research is the logical group to push them forward.
Avinash Kaushik has a good framework for looking at the ROI of blogs
http://beth.typepad.com/beths_blog/2008/08/meas...
For nonprofits, with technology investments - we usually have to look deeper than how did it cost and how much did we earn .. because our bottom line is social capital or social change.
Intangible benefits - while hard to quantity - end up being really important. And the qualitative data - is also important because that's where the stories are - and that is what sells an ROI report.
http://legalservices.wikispaces.com/