http://disruptology.disqus.com/enTue, 05 Aug 2008 09:59:43 -0000http://DISRUPTology.com/how-to-measure-social-media-roi-for-business/#comment-11586257<p>I really appreciated your post and while I agree since there are no standard metrics - it makes it hard to measure and compare ROI - but you can evaluate the ROI at a company level or perhaps individual blogger level.</p><p>Avinash Kaushik has a good framework for looking at the ROI of blogs<br><a href="http://beth.typepad.com/beths_blog/2008/08/measuring-the-v.html" rel="nofollow noopener" target="_blank" title="http://beth.typepad.com/beths_blog/2008/08/measuring-the-v.html">http://beth.typepad.com/bet...</a></p><p>For nonprofits, with technology investments - we usually have to look deeper than how did it cost and how much did we earn .. because our bottom line is social capital or social change.</p><p>Intangible benefits - while hard to quantity - end up being really important. And the qualitative data - is also important because that's where the stories are - and that is what sells an ROI report.<br><a href="http://legalservices.wikispaces.com/" rel="nofollow noopener" target="_blank" title="http://legalservices.wikispaces.com/">http://legalservices.wikisp...</a></p>Beth KanterTue, 05 Aug 2008 09:59:43 -0000http://DISRUPTology.com/how-to-measure-social-media-roi-for-business/#comment-11586255<p>Guidelines are already available from the Institute for Public Relations <a href="http://www.instituteforpr.org/research_single/how_to_measure_social_media_relations/" rel="nofollow noopener" target="_blank" title="http://www.instituteforpr.org/research_single/how_to_measure_social_media_relations/">http://www.instituteforpr.o...</a><br>And the Society for New Communications Research is the logical group to push them forward.</p>Katie PaineThu, 31 Jul 2008 17:26:59 -0000